The purpose of this brand guide is to make commonly used Cornell Tech brand elements easy to access, from lockups to campus messaging. Guidelines for brand use allow us to maintain consistent quality and continuity across communication channels — from the website and presentations to marketing materials — without limiting creativity.

Cornell Tech Brand Story

The language below has been created to guide you as you create content consistent with the mission and vision for the Cornell Tech campus, including the Jacobs Technion-Cornell Institute. You may want to use this language verbatim at times, or it may serve as high-level inspiration as you tell the story of the campus in presentations or other communications.

 

Brand Pillars

twistedT

Pillar 1: Our People

Our people thrive on collisions of deep domain expertise and collaborations that transcend the industry/academic divide. They are unafraid of experimentation and seek out opportunities to address the biggest challenges. 

  • Award-winning researchers
    Our top-ranked faculty members and researchers are widely published, patented, followed and cited. Their significant contributions to technology regularly make headlines and receive the highest awards from the National Science Foundation (NSF), the Institute of Electrical and Electronics Engineers (IEEE), the MacArthur Foundation, and others.
  • Fresh industry insight on technology
    Our bench of academic heavyweights is enhanced by change-making practitioners, recruited fresh from leading roles in the tech sector and teeming with insight on new ways to apply technology for a bigger impact.
  • Decades of leadership in computer science and engineering
    Born out of Cornell’s historic Faculty of Computing and Information Science and College of Engineering, we are the next iteration of the university’s 150 years of leadership in engineering and computer science.

Pillar 2: Our Results

We built Cornell Tech to actively engage with communities near and far, leveraging the ultimate laboratory that is New York City. As a result, the technologies we invent have a direct impact, receive authentic feedback, and achieve greater utility in the long run. 

  • Global entrepreneurship as part of our DNA
    The Technion wrote the book on commercializing research—and our foundational partnership with them means we stay on the forefront of global possibilities for technology development.
  • Collaboration on the front lines of tech
    We co-create with industry partners and user communities constantly, giving rise to crossover domains and meaningful technologies that are fine-tuned for direct impact. From Studio challenges to Runway Startups to faculty sponsored research, we solve business and societal challenges in real time.
  • Our location in a capital of the world
    Our work is sharpened by rapid prototyping and user testing in the most rigorous laboratory the world has ever known: New York City. If you can make it here, you can make it anywhere.

Pillar 3: Our Purpose

Our contributions to deep research and technology development are significant, but we’re not stopping there. We’re committed to advancing technology as a means to a better quality of life — for communities in New York City, across the nation and around the world.

  • Accountability to our community
    We were founded to strengthen New York City’s technology workforce and global leadership in technology innovation. By all measures, we are doing that by generating hundreds of new jobs through spinout companies, improving access for New Yorkers through our robust K-12 and Break Through Tech programs, attracting millions of dollars in technology funding to the city, and creating convening power for New York in the worldwide technology conversation.
  • Building things that matter
    Our best work results in ethical, inclusive, accessible technology for all types of users, especially the underserved. We build things with — not just for — real people and believe in the power of participation and representation. This is how we are able to improve technologies every day for communities, companies, cities, nonprofits, hospitals, schools, and citizens around the globe.
  • A plan for impact
    We don’t hope for impact — we plan for it. We are piloting national models to increase access and opportunity within the tech sector. We are advancing public interest technology, driving large-scale public/private partnerships, and producing talented innovators driven to do good. We act with agency, we lead by example, and we know we are effecting change: now and for decades to come.

Talking Points

We advance technology research and education to build a better world. 

Our Talking Points are a primer on just how we are doing that — from our academic programs and initiatives to integrate industry to the status of campus construction. At times you may want to lift the copy directly, while at others it may serve as background to inform your work. They are updated semiannually.

MISSION

Cornell Tech’s mission begins with educating the next generation of tech leaders and advancing deep technology research and innovation. But we also seek to evolve our digital world with as much concern for the lives impacted by it as the economies that depend on it. We do this by increasing access and opportunity within the tech sector, engaging with communities locally and globally, and using our convening power to shape the future of inclusive and ethical technology.

Academic Programs

Master’s Programs

  • Jacobs Technion-Cornell Dual Master of Science Degrees with a Concentration in Connective Media
  • Jacobs Technion-Cornell Dual Master of Science Degrees with a Concentration in Health Tech
  • Jacobs Technion-Cornell Dual Master of Science Degrees with a Concentration in Urban Tech
  • Johnson Cornell Tech MBA
  • Master of Engineering in Computer Science
  • Master of Engineering in Electrical and Computer Engineering
  • Master of Engineering in Operations Research and Information Engineering
  • Master of Laws (LLM) in Law, Technology, and Entrepreneurship

Doctoral Programs

  • PhD in Applied Math
  • PhD in Computer Science 
  • PhD in Electrical and Computer Engineering 
  • PhD in Information Science 
  • PhD in Operations Research 
  • PhD in Operations, Technology, and Information Management 
  • PhD in Statistics

Jacobs Technion-Cornell Institute

The Jacobs Institute fosters radical experimentation at the intersection of research, education, and entrepreneurship. Established jointly by Cornell University and the Technion-Israel Institute of Technology, our mission is to transform key industries through technological innovation, deep-tech startups, and uniquely skilled talent.

The Jacobs Institute degree programs equip students to take on complex, real-world challenges through interdisciplinary, domain-focused work. Recent PhD graduates work through the Jacobs Runway Startup Postdoctoral Program to apply their knowledge as they lead teams and build companies in industries critical to the 21st century.

The Joan & Irwin Jacobs Technion-Cornell Institute was established in 2013 with a $133 million gift from Dr. Irwin Mark Jacobs, Founding Chairman and CEO Emeritus of Qualcomm, and his wife, Joan Klein Jacobs.

Faculty & Practicioners

Our top-ranked faculty members and researchers are widely published, patented, followed and cited. Their significant contributions to technology regularly make headlines and receive the highest awards from the National Science Foundation (NSF), the Institute of Electrical and Electronics Engineers (IEEE), the MacArthur Foundation, and others. 

This bench of academic heavyweights is enhanced by change-making practitioners recruited fresh from leading roles in the tech sector. Their industry knowledge and market insights give rise to crossover domains and meaningful technologies that are fine-tuned for direct impact.

Research

Born out of Cornell’s historic Faculty of Computing and Information Science and College of Engineering, Cornell Tech is the next iteration of the university’s 150 years of leadership in engineering and computer science research. And our founding partner, the Technion-Israel Institute of Technology, wrote the book on commercializing research and keeps us on the forefront of global possibilities for technology development. 

Cornell Tech’s contributions to deep research and technology development are significant, but we’re not stopping there. Our best work results in ethical, inclusive, accessible technology for all types of users, especially the underserved. We build things with — not just for — real people and believe in the power of participation and representation. This is how we are able to improve technologies every day for communities, companies, cities, nonprofits, hospitals, schools, and citizens around the globe. 

Our flagship research institute is the Jacobs Technion-Cornell Institute. Our research initiatives and laboratories include:

  • AIBI (AI for Biomedical Imaging)
  • Car Simulator Lab
  • Clinic to End Tech Abuse (CETA)
  • Data-Driven Decision-Making
  • Digital Life Initiative (DLI)
  • Human-Computer Interaction Lab (HCI)
  • Initiative for Cryptocurrencies & Contracts (IC3)
  • MakerLAB
  • People-Aware Computing Lab
  • Robotics Lab
  • Tech, Media & Democracy
  • XR Access Initiative
  • XR Collaboratory (XRC)

Campus

Cornell Tech’s new, 12-acre campus on Roosevelt Island in Manhattan transforms the tech landscape of New York City. Hailed by city and state officials as a game-changer and a tremendous catalyst for the tech sector, the campus features more than 700,000 square feet of airy, modern meeting and research space. Just one subway stop from the Upper East Side, it is also one of the most environmentally friendly and energy-efficient campuses in the world. 

Buildings include:

  • The Emma and Georgina Bloomberg Center, among the largest Net-Zero energy buildings in the United States, bringing together students and faculty to collaborate across disciplines. 
  • The Tata Innovation Center, built to LEED Silver sustainability standards, convening a mix of cutting-edge companies working alongside Cornell Tech academic teams.
  • The House at Cornell Tech, the world‘s first residential passive house high-rise, providing an on-campus home for students and faculty who want to live on campus in a traditional residential setting, yet also connect to the New York experience.
  • The Verizon Executive Education Center at Cornell Tech, a modern executive event and conference space that offers convenience and ample space—with breathtaking views—for academic conferences, conventions, executive programs, seminars, workshops and more.
  • The Graduate Roosevelt Hotel, a 195-room, boutique hotel designed by international architecture firm Snøhetta that creates an unparalleled gathering space for visionary thinkers.

Alumni

Upon graduating, many Cornell Tech alumni dive headfirst into the New York tech sector while others explore global opportunities in technology. Since 2014, Cornell Tech alumni have founded more than 80 startups, securing more than $215 million in funding and employing more than 400 employees. And hundreds of Cornell Tech alumni are now building the future of global business at Apple, Amazon, Allen & Overy, Facebook, Google, Hulu, JP Morgan, Linkedin, Microsoft, Oracle, Pfizer, Uber, World Bank, and elsewhere.

New York City Impact

We were founded to strengthen New York City’s technology workforce and global leadership in technology innovation. By all measures, we are doing that by generating hundreds of new jobs through spinout companies, improving access for New Yorkers through our robust K-12 and Break Through Tech programs, attracting millions of dollars in technology funding to the city, and creating convening power for New York in the worldwide technology conversation.

Industry

Collaborations with industry are embedded in the core framework of Cornell Tech. We co-create with industry partners and user communities constantly, giving rise to crossover domains and meaningful technologies that are fine-tuned for direct impact. From Studio challenges to Runway Startups to faculty sponsored research, we solve business and societal challenges in real time. 

Brand Design Elements

Lockups, “T” Twists, Photography, Typography and Colors can be found on this page.

Lockups

Both Cornell Tech and Jacobs Technion-Cornell Institute lockups are primarily used in black or white. The components of the lockups are designed in proportion–please don’t separate the components and readjust. They can be downloaded here as .png files for most uses, as well as vector files for specific design purposes.

Cornell Tech

Cornell Tech’s preferred lockup is the vertical lockup below. For certain use cases, the Strategic Communications team may advise that one of the alternative lockups below be used.

Alternatives

CT-JT-H_300x300-alternatives3

Jacobs Technion-Cornell Institute

The Jacobs Technion-Cornell Institute has both a vertical and a horizontal lockup as well. These lockups should be used when faculty, a program or event are affiliated with or hosted by the Institute.

JT-CT-V_300x300

JT-CT-H_300x300

The “T” Twist Supergraphic

The Twist or “T” is at the core of our visual identity. It is a supergraphic to be used at a large scale — it shouldn’t be used small enough as to be taken for a logo. We always use it in conjunction with a vertical lockup in the proportion seen below.

Cornell Tech “T”

Cornell Tech uses the “T” as both a solid and an outlined supergraphic. The Cornell Tech “T” is used in black, white or Cornell Red. The vertical portion of the “T” may be cropped.

For access to Twisty T files and usage approval, please contact Strategic Communications.

Email Strategic Communications

Jacobs Technion-Cornell Institute “T”

The Jacobs Institute uses a wireframe version of the “T” and the bottom points should not be cropped. The Jacobs “T” is used in gray, white or PMS 286 Signal Blue.

Photography

Cornell Tech favors a photojournalistic or candid style. A library of images is maintained for faculty and staff use.

tech-photos

Fonts

Arial and Georgia are our system fonts to be used for general purposes like correspondence and presentations. Cornell Tech has purchased the proprietary FF Din and Adelle typefaces for our website and printed materials. We recommend that, even if you own FF Din or Adelle, that you don’t use it in presentations as the person you are sharing your work with may not, causing technical problems. If you do find you need these typefaces please contact Strategic Communications.

Proprietary Fonts

tech-type1

System Fonts

System fonts

Cornell Tech Colors

Cornell Tech primary and secondary (or accent) colors can be found here.

Primary Color Builds

Black

Black

C=0 M=0 Y=0 K=100

R=0 G=0 B=0

HEX= #000000

Where possible, use RICH BLACK C30 M30 Y30 K100

Primary Accent warm gray

Primary Accent

PMS Warm Gray 7C

C=16 M=23 Y=23 K=14

PMS Warm Gray 7U

C=11 M=15 Y=18 K=37

R=150 G=140 B=131

HEX= #c0c0c0

Primary Accent cool gray

Primary Accent

PMS Cool Gray 6C

C=16 M=11 Y=11 K=27

PMS Cool Gray 6U

C= 19 M=11 Y=11 K=28

R=167 G=168 B=170

HEX= #c8ced8

Blank spacer

White

C=0 M=0 Y=0 K=0

R=255 G=255 B=255

HEX= #ffffff

River

River

PMS 294C

C=100 M=69 Y=7 K=30

PMS 294U

C=100 M=53 Y=2 K=21

R=0 G=47 B=108

HEX= #323a47

Taxi

Taxi

PMS 123C

C=0 M=19 Y=89 K=0

PMS 115U

C=0 M=11 Y=94 K=0

R=255 G=199 B=44

HEX= #f3b632

Meadow

Meadow

PMS 382C

C=28 M=0 Y=100 K=0

PMS 389U

C=24 M=0 Y=79 K=0

R=196 G=214 B=0

HEX= #c7d41e

Cornell Red

Cornell Red

PMS 187 C/U

C=0 M=100 Y=79 K=20

R=170 G=20 B=45

HEX= #B31B1B

Refer to brand.cornell.edu for direction on using Cornell Red.

Secondary Color Builds

Black

Secondary Accent

PMS 295C

C=100 M=69 Y=8 K=54

PMS 303U

C=96 M=35 Y=21 K=52

R=0 G=40 B=85

HEX= #0a1e2c

Secondary Accent brown

Secondary Accent

PMS 1255C

C=9 M=35 Y=98 K=30

PMS 1255U

C=10 M=23 Y=93 K=24

R=173 G=132 B=31

HEX= #af841d

Secondary Accent green

Secondary Accent

PMS 378C

C=47 M=11 Y=99 K=64

PMS 378U

C=36 M=11 Y=91 K=37

R=89 G=98 B=29

HEX= #59611b

Secondary Accent dark red

Secondary Accent

PMS 188C

C=16 M=100 Y=65 K=58

PMS 188U

C=27 M=86 Y=60 K=28

R=118 G=35 B=47

HEX= #79232e

Secondary Accent gray

Secondary Accent

PMS 5435C

C=31 M=8 Y=6 K=11

PMS 5435U

C=32 M=9 Y=8 K=7

R=166 G=187 B=200

HEX= #a7bac8

Secondary Accent yellow

Secondary Accent

PMS 1215C

C=0 M=6 Y=53 K=0

PMS 1215U

C=0 M=9 Y=58 K=0

R=251 G=216 B=114

HEX= #fed671

Secondary Accent light green

Secondary Accent

PMS 372C

C=16 M=0 Y=41 K=0

PMS 372U

C=19 M=0 Y=47 K=0

R=212 G=235 B=142

HEX= #d4eb8d

Secondary Accent red

Secondary Accent

PMS 021C

C=0 M=65 Y=100 K=0

PMS 021U

C=0 M=45 Y=86 K=0

R=254 G=80 B=0

HEX= #ff5000

Jacobs Technion-Cornell Institute Colors

The Jacobs Technion-Cornell Institute uses a subsection of the Cornell Tech colors, as well as its own Signal Blue (PMS 286).

Black

Black

C=0 M=0 Y=0 K=100

R=0 G=0 B=0

HEX= #000000

Where possible, use RICH BLACK C30 M30 Y30 K100

Primary Accent warm gray

Primary Accent

PMS Warm Gray 7C

C=16 M=23 Y=23 K=14

PMS Warm Gray 7U

C=11 M=15 Y=18 K=37

R=150 G=140 B=131

HEX= #c0c0c0

Primary Accent cool gray

Primary Accent

PMS Cool Gray 6C

C=16 M=11 Y=11 K=27

PMS Cool Gray 6U

C= 19 M=11 Y=11 K=28

R=167 G=168 B=170

HEX= #c8ced8

Blank spacer

White

C=0 M=0 Y=0 K=0

R=255 G=255 B=255

HEX= #ffffff

Signal Blue

Primary — Signal Blue

PMS 286C

C=100 M=75 Y=2 K=18

PMS 286U

C=87 M=59 Y=0 K=0

R=0 G=48 B=135

HEX= #0033a0

Taxi

Accent — Taxi

PMS 123C

C=0 M=19 Y=89 K=0

PMS 115U

C=0 M=11 Y=94 K=0

R=255 G=199 B=44

HEX= #f3b632

Meadow

Accent — Meadow

PMS 382C

C=28 M=0 Y=100 K=0

PMS 389U

C=24 M=0 Y=79 K=0

R=196 G=214 B=0

HEX= #c7d41e

Cornell Red

Accent — Cornell Red

PMS 187 C/U

C=0 M=100 Y=79 K=20

R=170 G=20 B=45

HEX= #921c2f

Refer to brand.cornell.edu for direction on using Cornell Red.

Branded Templates

Branded templates for presentations, letterhead and envelopes as well as email signatures can be found below. Other stationery templates are available.

Presentation Templates

Presentation templates with both Cornell Tech and Jacobs Technion-Cornell Institute branding can be found here. In addition, slides are provided with boilerplate messaging on both Cornell Tech and the Jacobs Institute–they can be used to insert into an existing presentation or as the basis for a new one.

Letterhead and Envelopes

Email Signatures

The download for the email signature template includes instructions that contain essential link-sensitive information.

Style Guide

On this page you will find highlights from the Cornell Tech Style Guide, including proper style and nomenclature for campus partners, affiliations and academic degrees.

Cornell Tech Style

Institutional Names

  • Cornell Tech – never Cornell NYC Tech
  • Joan & Irwin Jacobs Technion-Cornell Institute – proper name
    • Jacobs Technion-Cornell Institute – preferred, as shorter
    • Jacobs Institute – on 2nd reference
  • Cornell University
  • Weill Cornell Medicine
  • Technion — Israel Institute of Technology
    • the Technion – short version

Master’s Programs

We refer to our master’s programs differently depending on the context. Below you will find three different versions: Program Name, Degree Name and Short Form or how the program is referred to colloquially or on 2nd reference in written form. There should rarely be a need to use the full Degree Name.

Program — Jacobs Technion-Cornell Dual Master of Science Degrees with a Concentration in Connective Media

Degree — Technion Master of Science in Applied Information Sciences and Cornell Master of Science in Information Systems with Concentration in Connective Media

Short Form — Jacobs Technion-Cornell Dual MS Degrees–Conective Media Concentration

Program — Jacobs Technion-Cornell Dual Master of Science Degrees with a Concentration in Health Tech

Degree — Technion Master of Science in Applied Information Sciences and Cornell Master of Science in Information Systems with Concentration in Health Tech

Short Form — Jacobs Technion-Cornell Dual MS Degrees–Health Tech Concentration

Program — Jacobs Technion-Cornell Dual Master of Science Degrees with a Concentration in Urban Tech

Degree — Technion Master of Science in Applied Information Sciences and Cornell Master of Science in Information Systems with Concentration in Urban Tech

Short Form — Jacobs Technion-Cornell Dual MS Degrees–Urban Tech Concentration

Program — Johnson Cornell Tech MBA

DegreeMaster of Business Administration

Short Form — MBA

Program — Master of Engineering in Computer Science

Degree — Master of Engineering in Computer Science

Short Form — CS Master’s

Program — Master in Electrical and Computer Engineering

Degree — Master of Engineering in Electrical and Computer Engineering

Short Form — ECE Master’s

Program — Master in Operations Research and Information Engineering

Degree — Master of Engineering in Operations Research and Information Engineering

Short Form — ORIE Master’s

Program –Master of Laws in Law, Technology and Entrepreneurship

Degree — Master of Laws in Law, Technology and Entrepreneurship

Short Form — LLM

Affiliations

Faculty at Cornell Tech are either affiliated with Cornell Tech or the Jacobs Institute. It is important to make this affiliation clear when at all possible:

If faculty are affiliated with the Jacobs Technion-Cornell Institute: NAME is a TITLE at the Jacobs Technion-Cornell Institute at Cornell Tech and the Technion. PRONOUN is a member of the PROGRAM field at Cornell University.

  • If this the full name is too long, you can shorten to just the Jacobs Technion-Cornell Institute and cut ‘Cornell Tech’

If faculty are affiliated with Cornell Tech: NAME, TITLE at Cornell Tech 

These titles also apply to any researchers or students working with faculty.

Academic Degrees

Do not capitalize doctorate, doctor’s, bachelor’s, master’s degree, master of science, etc. in running text.

Abbreviate the degrees Master of Science, Master of Arts, Master of Engineering, and Doctor of Philosophy to M.S., M.A., M.Eng., Ph.D. Do not use periods for MBA.

Do not use periods in degree designations when referring to people or programs. When referring to the degree itself, use periods.*

  • At Cornell Tech, the LLM candidates work in teams with students from other programs.
  • Sarah Thompson received a B.S. from Caltech and a Ph.D. from Berkeley.

* WEB USAGE EXCEPTION: The Cornell Tech website & blog doesn‘t use periods in any mention of Cornell Tech programs.

Capitalize the names and abbreviations of academic degrees, whether they follow personal names or stand by themselves:

  • Jane Smith, Master of Science
  • Tom Brown, M.S.
  • His MBA is from the Johnson School.
  • She recently received her Ph.D.

When used more generally, lowercase is preferred:

  • Ms. Smith earned her master‘s degree in information science.

Naming Gifts

Named Spaces

Always use the complete name on first reference.

Emma and Georgina Bloomberg Center

Ira and Esther D. Glener Masters’ Studio

McAleer Family Conference Room (Bloomberg 338)

Tata Innovation Center

McAdam Family Masters Collaboratory

Verizon Executive Education Center

Graduate Roosevelt Island Hotel

Named Positions

Named titles should be used for the following faculty members on first reference:

  • Tanzeem Choudhury, Roger and Joelle Burnell Professor in Integrated Health and Technology
  • Deborah Estrin, Robert V. Tishman ‘37 Founder’s Chair 
    • Can also be written: Robert V. Tishman ’37 Professor
  • Karan Girotra, Charles H. Dyson Family Professor of Management chair
  • James Grimmelmann, Tessler Family Professor of Digital and Information Law
  • Ari Juels, Weill Family Foundation and Joan and Sanford I. Weill Professor
  • Mukti Khaire, Girish and Jaidev Reddy Professor of Practice
  • Daniel D. Lee, Tisch University Professor of Electrical and Computer Engineering
  • Andrea Lodi, Andrew H. and Ann R. Tisch Professor
  • Greg Morrisett, Jack and Rilla Neafsey Dean and Vice Provost
  • Huseyin Topaloglu, Howard and Eleanor Morgan Professor

Terminology

Cornell Tech-specific terms are described on this page, including Curricular Terms and Research and Development Initiatives.

Curricular Terms

Conversations in the Studio

This speaker series  features guest practitioners for provocative, closed-door discussions with students. The guest practitioners are active entrepreneurs, intrapreneurs, social entrepreneurs, engineers, designers, artists, VCs, lawyers, writers, ethicists, and other diverse leaders who are impacting society through their entrepreneurial efforts. Conversations in the Studio are each moderated by a select group of students that come prepared with questions and discussion topics. This is not a lecture: it’s a wake-up call.

Crit Advisors

Students participate in Crit sessions with external practitioners to drive momentum and receive validation, feedback, and critique. These practitioners are active founders and entrepreneurs, product managers, and technical managers in NYC that come to campus to provide practical feedback and instruction, encourage progress, and help address any blockers or risks the students are facing.

Entrepreneurship Zero

This practicum helps students develop their ability to imagine, recognize, develop, and improve startup and product ideas. By the end of the practicum, students self-organize into co-founding teams and decide which Studio they will enter in the spring; Startup Studio or BigCo Studio.

Open Studio

Open Studio is an important part of Cornell Tech’s reimagination of graduate tech education. Open Studio happens every semester where our students, faculty, and Postdocs  show off the work and products that they are building. Open to the public.

Product Challenges

Every fall in the Studio, leading startups, companies, and organizations pose product challenges to Cornell Tech students. These challenges, in the form of a “How might we..?” question, go beyond a problem to solve or work to be done. Students across seven master’s programs work in cross-disciplinary teams, conduct user research, create a strategy, and develop and test prototypes of a new product or service that responds to the challenge.

Product Studio

Product Studio is fall practicum that all Cornell Tech master’s students take. In the class, they take a product development class, taught by a tenured faculty member, while also tackling Product Challenges posed by companies and organizations.

Scrum

Scrum is dedicated meeting time for students to practice and develop the muscle memory of building new products, receive and give feedback and validation, and address blockers and risks, all of which ultimately leads to learning how to create great products. Scrum is a safe place for students to fail (fast), help each other, and then analyze, adapt, and repeat.

Startup Award

Pre-seed funding awarded to student startup companies wanting to spin out and commercialize. The award is $100k ($80k of cash in 2 tranches and $20k of value for co-working space).

Startup Studio

In the spring semester at Cornell Tech, students co-found their own startups, developing their ideas, products, and pitches, learning to create and tell a compelling startup story, and test their product with users. Startup Studio has 3 main parts: a group lecture, student led scrums, and crit sessions with external practitioners.

Studio Sprint

Monthly 24-hour long work days dedicated to making advances on Studio projects. Students present at the end of the 24-hours for faculty and staff to receive feedback on what they are building. 

Research and Development Initiatives

AIBI (AI for Biomedical Engineering)

AIBI (AI for Biomedical Imaging) is a group at Cornell Tech that conducts research in the field of biomedical data analysis, in particular imaging data, and with an application emphasis on neuroscience and neurology. Led by Mert Sabuncu, the lab uses tools from signal/image processing, probabilistic modeling, statistical inference, computer vision, computational geometry, graph theory, and machine learning to develop algorithms that allow them to learn from and exploit large-scale biomedical data.

Car Simulator Lab

Directed by Wendy Ju, the Car Simulator Lab is one of the world’s leading sources of automotive interaction research and empirical on-road research. Highly advanced simulation equipment and on-site autonomous vehicles enable researchers to study driver and passenger behavior at a new level. Partners have included Toyota, Ford, Nissan, Mitsubishi, Renault, Intel, Panasonic, Accenture, Volkswagen, Volvo, and the World Economic Forum’s Global Autonomous and Urban Mobility Council.

In collaboration with the Mayor’s Office to End Domestic and Gender-Based Violence, CETA volunteers meet with survivors of intimate partner violence in person to uncover — and end — technology-related abuses they are experiencing. The clinic also facilitates cutting-edge research and advocates for laws that provide protection from technology abuse.

Connective Media Hub

A Jacobs Technion-Cornell Institute research domain, this hub focuses on the technology driving digital media, as well as the psychological, social and business forces at play in today‘s connected media. Spans mining and analysis of structured and unstructured online sources; machine learning and big data; and mobile platforms.

Data-Driven Decision-Making

DDDM uses facts, metrics, and data to guide strategic business decisions that align with your goals, objectives, and initiatives. Huseyin Topaloglu’s group does research on stochastic programming and approximate dynamic programming, with applications in transportation logistics, revenue management, pricing, inventory control, and supply chain management.

Inspired by the core values of justice, democracy, privacy, responsibility, security, and freedom, DLI supports collaborative research projects that explore ethics, policy, politics, and quality of life within socio-technical systems. Directed by Helen Nissenbaum, DLI’s research has been covered by The New Yorker, CNN, The Washington Post, The Economist, Harvard Business Review, The New York Times, and other media.

Health Tech Hub

A Jacobs Technion-Cornell Institute research domain, this hub emphasizes individual healthcare technology to promote healthier living. Aims to create better healthcare information systems, mobile healthcare applications and medical devices for medical monitoring.

Human-Computer Interaction Lab (HCI)

As one of the best-equipped participant research labs in academia, this airy, flexible space hosts everything from interviews to design workshops to community engagement sessions and controlled studies. Directed by Tapan Parikh, the lab uses professional recording and lighting equipment, along with networked data storage, to produce high-quality, secure data. A sophisticated participant and recruitment management system also ensures researchers can conduct their work at a higher standard of efficiency.

Based at the Jacobs Technion-Cornell  Institute, IC3 meets the blockchain community’s urgent need for world-class expertise in computer science that spans cryptography, distributed systems, programming languages, game theory, and system security techniques. IC3 applies this depth of expertise to deliver value on blockchain science and blockchain code.

IC3 is an initiative of faculty members at Cornell University, Cornell Tech, and UC Berkeley based at the Jacobs Technion-Cornell Institute. Led Professor Ari Juels.

MakerLAB

The MakerLAB provides easy access to fabrication tools that enable students, faculty, and the campus community to test-build their ideas from initial sketch to refined prototype. The full range of equipment and inclusive atmosphere accommodates everyone from master’s students creating hardware for embedded systems, to Cornell-Weill residents conducting clinical studies in health tech, to K-12 students experimenting with 3D printing for the first time.

People-Aware Computing Lab

The People-Aware Computing lab develops mobile sensing systems for capturing, learning, and interpreting people’s context, activities, and social networks. Led by Dr. Tanzeem Choudhury, the lab focuses on wearable devices, behavior change technologies, and health apps to improve a user’s well-being and quality of life. Funding sources have included NIH, Intel, NSF, Google, Microsoft Research, and Samsung.

Robotics Lab

Cornell Tech’s fully equipped robotics lab allows researchers to go beyond theory and conduct empirical testing and field research of the highest quality. Generous space, including a drone cage, and fabrication equipment give researchers all they need to build robots from scratch. The lab’s high-speed motion capture system facilitates advanced visualization and analysis — while our networked VR systems simulate complex human-robot interactions, including multi-person and cross-cultural studies.

The Runway Startup Postdoc Program is part business school, part research institution, and part startup incubator. Based at the Jacobs Technion-Cornell Institute, Runway ushers recent PhDs in digital technology fields through a paradigm shift–from an academic mindset to an entrepreneurial outlook.

Startup Postdocs arrive with ideas for unproven products and markets that require time and specialized guidance to develop. The program lasts 12–24 months and incorporates academic and business mentorship.

Five of New York City’s universities — Cornell Tech, Columbia University, the Craig Newmark Graduate School of Journalism, Queens College CUNY, New York University, and The New School — investigate and understand how our information ecosystem impacts our democracy, with the goal of addressing these challenges using design, engineering, and computational methods and techniques. The effort gathers graduate students with backgrounds and expertise in media, journalism, design, and engineering/technology from these institutions.

The XR Access Initiative is a community that engages, connects, and influences the field of XR, in order to build and share knowledge, skills, tools, user experiences, and leading practices to make XR inclusive of all, regardless of abilities. The Initiative aims to modernize, innovate, and expand XR technologies, products, content and assistive technologies by promoting inclusive design in a diverse community that connects stakeholders, catalyzes shared and sustained action, and provides valuable, informative resources.

The XR Collaboratory (XRC) at Cornell Tech works with faculty, researchers, and students from computer vision, computer graphics, and human-computer interaction, as well as practitioners in application areas such as healthcare, education, and architecture. XRC’s objective is to accelerate research & education in XR (augmented reality, virtual reality, and mixed reality) through cross-campus collaborations, hands-on mentoring, and rapid research explorations.

This website is a resource for Cornell Tech faculty and staff. For Additional Assets, including more design templates, a press release archive, a list of freelance contractors, program one-pagers and photo release forms, please visit the Strategic Communications Toolbox

Please send any questions or feedback about this site to stratcomms@tech.cornell.edu.